AFG logo reversed colour
AFG logo reversed colour

About us

Helping Australians find a fairer deal for over 30 years

AFG was established in 1994 and has grown to become one of Australia’s largest mortgage broking groups and leaders in financial solutions.

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Who is AFG?

Our founders saw an opportunity for mortgage brokers to provide a better solution for Australians’ finance needs. So, 30 years ago, they founded AFG and helped to create an industry.

Today, we’re just as passionate about brokers and the industry. We believe in our community of brokers, no matter how big or small. Australians trust their brokers with their biggest assets, and in turn, our brokers trust us with theirs.

When our brokers grow, we grow.  Together, our brokers have built robust, secure, and successful businesses over the decades. We’re proud of that legacy, and it’s also a big part of why we’re now one of Australia’s most secure and prosperous mortgage aggregators.

We're proud of our awards

But we’re even prouder of what those awards represent: our commitment to our brokers, their business and their customers.

MFAA-Aggregator-2022

We're the experts behind the experts

The personal expertise you offer your customers is what sets brokers apart in the market and it’s what is leading the shift in how Australians secure their finance. Your customers know that having your expertise in their corner, guiding, and helping them at every turn is priceless. We’re here to surround your business with that same level of expertise.

We know that great experiences start with great people and our promise to you is that we’ll surround your business with over 300 experts who are focused on helping you support your customers, protect your business, and grow to new heights.

Start your journey with
MFAA Aggregator of the Year

Go together

We’re all in on brokers. That means we’ll be right here to champion you as you lead the future of broking.

We’ve been through just about every challenge that a business can face in the past 30 years and, together with our brokers, we’ve come out the other side not only stronger but as leaders of our industry.

We partner with over 4,000 passionate brokers nationally and help them offer their customers an unprecedented choice from over 80 lenders across more than 10,000 individual finance products. Last year our brokers supported Australians to secure over $55B in residential finance.

Whatever opportunities the future holds, we’ll be right here providing you with the lift you need to reach them.

Our values

We exist to create competition and financial choice for Australians by protecting, backing and championing the broker industry on behalf of our members. We do this through our values.

INTEGRITY

We do what's right

We do the right thing and hold ourselves and each other to the highest standard. We are known and respected for our commitment to honesty, trust, and transparency.

Accountability

We see it through

We take ownership of our actions, behaviours, performance and decisions. We act with consistency, and we keep our commitments.

Customer Centric

We walk in their shoes

We earn our customers’ trust by working 
in partnership with them to create solutions and deliver exceptional customer experiences. We listen, learn, and put our customers 
at the centre of all we do.

Team Player

Together 
we make a
difference

We empower and support those around us to achieve our shared purpose. We collaborate, we challenge ourselves and each other, and we’re open, encouraging, and respectful 
of everyone we work with.

Our Purpose

A fairer financial future for all

Trusted by leading financial institutions

We have a strong relationship with all our home loan and business lenders and these continue to grow each year.

Offer your customers the choice they’re searching for with over 80 lenders and partners across residential, commercial, asset finance and personal finance.

Sustainability at AFG

We are, and have always been, focused on driving value for our investors and creating a positive impact for our employees, brokers, customers, and the communities in which we operate.

Find out more about the different sustainability initiatives at AFG.

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Our board

Our team

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